“Resistance is futile” the doomsday message proclaimed by the Borg is the message that is so commonly associated with change. Change, is the most resisted word. How can the order of these 6 letters bring about the most adversity than any other word? I think it is because people associate it with “loss”.
If people perceive change as loss, this will in fact lead to resistance to change, thus it means a personal loss of the freedoms they have come to know today. The question lies in how to bring about change that does not immediately lead one to make this association?
Good business sense is repeatedly supported by clarity of agenda and concepts. Striving to provide these two keys is what will determine resistance or acceptance to your new business proposal.